SCHEELS is an employee-owned sporting goods store that aims to provide an excellent retail experience. With over 85 categories, customers can find everything from hunting and fishing gear to camping equipment, biking supplies, and fashionable clothing. The store features top brands like Nike, Under Armour, YETI, and Traeger, all backed by the SCHEELS guarantee. Customers appreciate the clean and well-organized layout, along with a great selection of products. Many reviews highlight the friendly and knowledgeable staff, who go above and beyond to assist shoppers. One customer shared a positive experience with customer service regarding a weight cage, noting quick and effective support for product issues. While the prices can be on the higher side, many find the quality of equipment worth the investment. Overall, SCHEELS is recognized for its exceptional service and extensive inventory, making it a top choice for sports enthusiasts.