Nike Factory Store in Wisconsin Dells offers a variety of shoes and clothing at reasonable prices, making it a popular stop for families and vacationers. Customers appreciate the good discounts and additional percentage off many items. While the selection of women's items could be better, shoppers often find great deals, especially for kids' apparel. The store is known for its friendly staff and decent shopping experience, although the availability of certain items can be hit or miss. Overall, it is considered a worthwhile visit.