Allure Intimate Apparel is a family-owned foundations and lingerie boutique that offers high-quality bras with a strong focus on celebrating women of every shape, size, and age. The store is one of the few in the area that provides accurate, professional bra fittings in a warm and comfortable atmosphere. The highly trained, professional associates share their expertise and compassion with clients, offering a wide variety of comfortable, well-fitting styles, including traditional, sport, leisure, and nursing bras in sizes ranging from 28-46, A through O. Customers have been thoroughly impressed with the knowledge and professionalism of the staff, who treat them with dignity and respect during the fitting process. Many have expressed their surprise at how much better their back and overall appearance in clothes have been after purchasing properly fitted bras. Clients, including those who have never been professionally fitted before, have found the experience at Allure Brookfield to be easy, comfortable, and informative, with the staff making them feel confident and empowered. Customers have also praised the store's wide selection of quality items and have been amazed at how well the bras fit, some for the first time in over 20 years.
I'm so happy that someone suggested I try Allure when I needed a new bra recently. I've never been so comfortable in a bra in my whole life! And the women there were super good to work with (buying bras is not my favorite thing to do and they made it easy!).
June 2026
I had the best experience here with a sales person/fitter named Krista L. She really listened to what I needed and was extremely helpful and knowledgeable. Also, I love the brands they carry.
June 2026
I had an amazing time and would recommend this location!
