Toy Stores in Brookfield, WI

“Googoogaga is our go-to store for cute quality clothes my three kids wear everyday (and hand down), special occasion outfits, gifts for new mamas, and presents for birthdays.

With thoughtful staff, reasonable price points, and something fun for everyone (including older kids with particular style preferences), it's worth the visit to find much more than baby gifts. And, if you do go for baby gear, ask about their clever and soft baby footies.

Thanks Ginny and team for all the spot-on recommendations and pain-free shopping experiences through the years!”

“I drove an hour and a half from Illinois to visit this store. We don't have any miniature stores left in Northern Illinois. This shop didn't disappoint. Great selection of furniture and accessories. Great selection of built dollhouses and dollhouse kits. Only negative is that its in a dark basement. I had a hard time seeing the selection. I probably would have bought more if I could see everything. The craft store upstairs is old-timey. Just the kind of craft store I like. They have the old craft supplies that you can't find at Michael's or HL.”

“Been here a couple of times and I have got to say this is the best.

Special shoutout to Sydney who ensured that I got the exact gift I was searching for

And to Zoey, who went all the way to ensure my kid had a really really wonderful time by literally sitting with him and playing with him to understand what he likes.

People like these are the main reason to achieve loyal customer base. I for am one going forward.”

“Had to pick up 3 items for a Door Dash delivery from here. And wanted to say thank you to the employee who went above and beyond to help me find all 3 items in record speed! She was so friendly and helpful and kind. She did not make me feel like I was bothering her in anyway. Not many retail stores have employees that truly care about Door Dash drivers or realize that we are out there also trying to make a buck and shopping for their customers. So, I want to thank Five Below for hiring such amazing employees?”