SCHEELS is an employee-owned company offering a great variety of products across many categories, including trendy clothing, quality apparel, guns, and more. It carries world-class brands and provides a clean, well-stocked environment. The staff is consistently noted as friendly, professional, knowledgeable, and quick to offer assistance, with many going above and beyond in their service. Specialty departments have knowledgeable teams, and the business is commended for its bicycle maintenance. While some prices are noted as high, the store offers competitive pricing and will proactively adjust online order prices lower. Customers appreciate the military discount offered. The overall experience is described as great, with helpful, dedicated employees creating a positive retail experience backed by the SCHEELS guarantee.
I had the absolute best customer service experience here! The guys in the service center went above and beyond to help us and were so nice and professional. I can’t recommend them enough!
March 2026
I love Scheels, but I’m absolutely heartbroken that you’re not using our local associates in Eau Claire’s local ads anymore. It was magical and you ruined it.
March 2026
Great selection on sporting goods! Trek bikes and hunting gear is what I normally frequent them for.
