AMS, founded in 1982 as Auto Marketing Services, has built a strong reputation in the automotive audio industry. Originally specializing in the sale and installation of upgraded stereo equipment and accessories for car dealerships, the company opened its first retail showroom in 1987. Since then, AMS has experienced rapid growth, moving to its current location on King James Way in 1990. Throughout the 1990s, AMS earned recognition from numerous manufacturers and was awarded as a top retailer, including the title of “Best Single Store” in 1997. The company’s success is driven by a focus on quality over quantity, with expert installation, programming, and service. Customers praise AMS for their knowledgeable staff, including Paul, Kevin, and Jeff, who handle complex installations with ease and guide clients through available options. The team is noted for their friendly attitude and attention to detail, ensuring customer satisfaction. Whether upgrading audio equipment in a vehicle like a Silverado or a luxury Audi Q8, AMS consistently delivers high-quality results. Clients appreciate the expert workmanship, clear communication, and the confidence they feel trusting AMS with their vehicle upgrades. With a boutique, professional atmosphere and a commitment to standing behind their work, AMS remains a trusted leader in car audio installation in Madison.
Had AMS install head unit, speakers, and sub in my 2011 silverado. Couldn't be happier with the way it turned out. Paul and Kevin are very knowledgeable and Jeff the installer did an awesome job and went through everything with me at pick up. ?
March 2024
Amazing quality of service! Friendly, helpful, expert knowledge! The whole nine yards! My new car speakers sound amazing! Thank you Kevin and AMS!!! Will recommend to friends!
February 2024
Great company to work with! Excellent communication from start to finish. Installation job was expertly completed with great care and attention to detail.
