AMS, founded in 1982 as Auto Marketing Services, has built a strong reputation in the automotive audio industry. Originally specializing in the sale and installation of upgraded stereo equipment and accessories for car dealerships, the company opened its first retail showroom in 1987. Since then, AMS has experienced rapid growth, moving to its current location on King James Way in 1990. Throughout the 1990s, AMS earned recognition from numerous manufacturers and was awarded as a top retailer, including the title of “Best Single Store” in 1997. The company’s success is driven by a focus on quality over quantity, with expert installation, programming, and service. Customers praise AMS for their knowledgeable staff, including Paul, Kevin, and Jeff, who handle complex installations with ease and guide clients through available options. The team is noted for their friendly attitude and attention to detail, ensuring customer satisfaction. Whether upgrading audio equipment in a vehicle like a Silverado or a luxury Audi Q8, AMS consistently delivers high-quality results. Clients appreciate the expert workmanship, clear communication, and the confidence they feel trusting AMS with their vehicle upgrades. With a boutique, professional atmosphere and a commitment to standing behind their work, AMS remains a trusted leader in car audio installation in Madison.
What an awesome crew at AMS. They installed a sound stream reserve in my Harley along with 4 cicada speakers and amp. Everything they promised went well above what they said. They took the time to go over all options on the new stereo. Can’t say enough about Paul and the crew. Thank you so much. You guys nailed... read full comment
May 2026
Jeff was great to work with and helped me choose the best setup for my boat and my budget. The installation looks great and it sounds fantastic! Very happy with my experience at AMS!
April 2026
Nobody knows more or does it better that AMS! They've been supporting our community for dozens of years and can't thank them enough for caring so much.
