Pete was awesome at explaining to us the parents as well as the end user who was a teenager. Real world stories and applications were given as to why he recommended the items. Was extremely impressed with his knowledge, ability to relate, and communicate.
February 2024
Great experience and a great store. The products are fantastic and I will continue to shop here in the future
February 2024
Service and helpfulness was great. However, some logistics fell short. A key was missing from the bike and the bike lock was installed in the locked position, unable to open. Outside of that, I’m happy with the knowledge, recommendations, and experience of the staff.
Stop by ERIK'S in Madison East - the leading bike, board and ski retailer. We have the largest selection of bicycles in the Midwest: fitness bikes, mountain bikes, road bikes, electric bikes, fat bikes, kid bikes, BMX & more! We have the cycling gear you need: helmets, shoes, apparel & more. Time for a tune-up? Our professionally trained mechanics will get you ride-ready. We repair all brands & offer same day bike service. October to February we have a great selection of skis, snowboards & apparel. If you need ski or snowboard repair or service, like edge tune or wax, our technicians will get you back on the slopes. Plus we have skateboards, longboards & scooters.