Focus Boardshop is Madison's only locally owned and operated snowboard and skateboard shop, with the best selection in the area. The passionate "Focus Family" is dedicated to building a riding community. They offer skate lessons and a variety of quality skateboards, longboards, and snowboards from trusted brands like Burton, Capita, ThirtyTwo, Welcome, Independent, Bones, and Landyachtz. The shop also features a coffee shop with a great Masala chai tea and a nice selection of shoes and backpacks. The staff is super knowledgeable, always friendly, helpful, and goes above and beyond to find the exact setup to best suit each customer. They host events and competitions at local resorts and give back to the community. Services include molding snowboard boots for a perfect fit right in the store. Customers are highly impressed with the overall experience, noting the amazing customer service and the staff's patience and helpfulness with all questions. It is the all-around best place and the #1 shop for snowboards, skateboards, and gear, highly recommended for all things boarding, pavement or snow alike.
Great service for a smaller shop, good selection, great people with smiles. Just wish they would expand their level of shop services(tunes with automatic base and edge grind, the base re-texturing. Awesome trade in for credit program so customers return year after year ad your children grow out of their gear.
January 2026
Awesome and friendly staff. Great advice when I came in to tune my snowboard; advised to simply wax rather than spend more. Cool coffee shop inside and great gear.
January 2026
Awesome place! Locally owned by good people! Always friendly and very helpful. Coffee shop is 🔥
