Machinery Row Bicycles is a well-established bicycle shop in Madison, operational since 2002. Known for its extensive selection of bikes, including mountain, road, electric, triathlon, fat, and hybrid models, it serves as Madison’s largest independent Trek dealer. The shop also features brands like Felt, Giant, Moots, and Co-Motion, along with cycling apparel, gear, bike rentals, fitting services, and repair/maintenance. Customers appreciate the friendly and generous service provided by the staff. Many reviews highlight the shop's commitment to helping customers, such as when a mechanic freely provided a necessary screw to a customer in need. The staff is recognized for their knowledge and willingness to assist with complex issues, including warranty claims. Renting e-bikes is a popular option, with customers expressing satisfaction with their experiences and the convenience of the shop's location near riding paths. Overall, Machinery Row Bicycles is praised for its excellent service, knowledgeable staff, and commitment to customer satisfaction, making it a go-to destination for both purchasing and maintaining bicycles.
Thorough help during inquiry and purchase. Wide variety of bikes for most needs and budgets. Phenomenal follow up support from friendly and knowledgeable staff.
November 2025
The whole team was incredibly helpful. I came in knowing what I wanted to do with my biking goals, but no idea how to accomplish them. Everyone I worked with was outstanding, but special shout out to Ren, who spent the most time working with me and was super helpful in identifying all the little things that I wasn't thinking... read full comment
November 2025
I had very helpful service. They made me feel comfortable and walked me through all the options and was very informative. I was afraid they'd be pretentious, but it was a nice experience. I am very happy with my purchase!
