Tradehome Shoes in East Towne Mall, Madison, WI, is a full-service shoe store offering a wide selection of top brands for men, women, and kids. The store specializes in comfort casual and performance athletic shoes, including Birkenstock, Hey Dude, Oboz, Pikolinos, HOKA ONE ONE, and On Running. Customers consistently praise the exceptional customer service provided by the staff, particularly highlighting the manager, Eric, and another staff member, Gabe. Eric is known for his kindness, knowledge, and willingness to go the extra mile—he measures feet, offers foot scans, and even orders shoes in specific colors to ensure perfect fit. Customers have described him as the “footwhisperer,” and many feel valued and well cared for during their visit. The store’s staff is attentive, making sure shoes fit comfortably and providing insights into the shoes they purchase. Customers leave satisfied, often purchasing high-quality shoes and accessories like running socks. The store is highly recommended for its helpful staff and wide selection, making it a favorite spot for shoe shopping in Madison. Overall, Tradehome Shoes is known for excellent service, top brands, and a friendly shopping experience.
Jo was very helpful and had a lot of product knowledge. He put me in my first On Clouds. Keep up the great work
November 2025
Joe was great at helping me find the perfect boot for me I would recommend to anyone!
November 2025
Gabe is the man if you need new shoes! Incredibly knowledgeable and pleasant to work with. One day in on the new Pikolinos that he recommended and it’s helped my knees and back a lot, plus they look great! Thanks again!
