Urban Milwaukee: The Store is a gift shop that showcases a wide range of products made by Milwaukeeans. The store offers a diverse selection of Milwaukee-themed merchandise, including shirts, sweatshirts, mugs, puzzles, and more. Customers can also find a great selection of ornaments, books, posters, and vintage brewery items, perfect for remembering their time in the city. The store is currently operating online only as they rebuild following a fire, but the staff is dedicated to providing excellent customer service and helping out-of-town visitors find the perfect souvenirs. With a cozy atmosphere and a focus on supporting local businesses, Urban Milwaukee: The Store is a must-visit destination for anyone looking to bring a little bit of Milwaukee home.
I was looking for a souvenir store and this was the easiest to find, fair prices and great selection! Thank you
November 2025
Have been here twice now and loved the wide range of products. Their candles are particularly awesome. Go visit!
August 2025
Cute little shop with great Milwaukee merch. It is small but has a lot of options when looking for something to take home as a Milwaukee momento. I only wish it were larger.
