Love this place. Very warm and friendly feeling. Everyone I talked to was very nice and informative. Tracy Lopez was a very friendly and kind person. Thank you for making me feel comfortable and knowledgeable of the products.
August 2023
Chase was great! He helped me through the whole process of my eye exam, getting trial contacts and purchasing my contacts.He’s very knowledgeable and helpful. I really appreciate how he made the process smooth and easy!
August 2023
Great experience working with Chase! My exam went smoothly and he helped me choose the perfect frames. Thanks a million!
We’re a family-owned business & Wisconsin’s largest independently owned optical company. Our purpose is to provide affordable, high-quality eye care and eyewear for patients of all ages. We accept more types of vision insurance & providing financing options through CareCredit. Our stores carry a wide range of designer & private label eyeglass frames for men, women, and kids. We also offer prescription safety glasses for work, hunting, sports and wherever else life takes you. Our eye doctors are all licensed optometrists (OD) who perform your entire eye exam, diagnose and treat eye problems, and prescribe corrective lenses if needed. We're proud to own our own lens lab in WI & give back to our local communities that helped us grow.
