South 40 Western Wear is a great local store with a pretty big selection of just about anything western you may want. They have a nice selection of boots, jeans, shirts, Stetson hats, belts, and Ariat products. This is the quality made, high quality stuff. Customers report receiving friendly, kind, decent, and helpful service, with staff quick to help and very nice. They ask many times if you have questions or need help, offering assistance in picking out items. Staff provide knowledgeable advice, such as on boot size parameters, and will have you try on multiple pairs until you find the right one that fits the best. If they don't have an item, they will order it. Many customers state they will definitely be back, calling it their new favorite shoes and clothing store and recommending it to anyone looking for cowboy boots or western wear.