Sporting Goods in Wild Rose, WI

“Great gun collection and good prices.

Honestly though....They really need to work on de-cluttering the place. There are just way too many items all over the place. Too much stuff and not enough space for everything. The business is just packed full of guns and clutter.

I think they need to invest in expanding the building space. You would never even know it's a gas station, if they didn't have gas pumps outside.”

“I broke a reel while out fishing so I stopped in, and they had just what I was looking for to replace it. Also, the minnows are always lively and seem to last a long time. Great place to stop if you enjoy the outdoors.”

“An outstanding BP station and easily one of the most memorable fuel stops of our motorcycle trip. Dale and I pulled in after I came uncomfortably close to running Black Betty out of gas, so finding clean, modern pumps that worked quickly and flawlessly was especially appreciated. The availability of ethanol-free premium fuel was another welcome benefit for motorcyclists.

The entire property was exceptionally well maintained. The parking lot, pump area, landscaping, and surrounding grounds were remarkably clean and attractive—far beyond what one normally expects from a roadside gas station. Inside, there was a good variety of cold drinks, protein options, snacks, and other travel necessities. The restrooms were modern, beautiful, and extremely clean.

What truly distinguished this stop, however, was the staff. Everyone we encountered was smiling, conversational, welcoming, and genuinely interested in interacting with us. Their friendliness transformed what was supposed to be a quick splash-and-dash into a stop we did not want to leave.

The sporting-goods and gun-store portion of the business makes the interior especially unique and entertaining, but even judged strictly as a BP station, this place excels at everything travelers need: dependable pumps, quality fuel choices, spotless facilities, useful refreshments, and exceptionally kind people.

One of the finest gas-station experiences I have encountered. Five stars without hesitation!”