Target Optical in Birmingham, AL offers a simple, fun shopping experience with quality eye care, fashion, and affordability. Customers can expect more and pay less with top brands like Ray-Ban, Armani Exchange, and Oakley for eyeglasses and sunglasses, as well as popular contact lens brands like Acuvue and CIBA. The store provides a 90-day unconditional guarantee on their quality lenses and offers annual eye exams by Independent Doctors of Optometry. Customers have praised the exceptional service and professionalism of the staff, particularly Store Manager Jeremy, who is described as knowledgeable, patient, and helpful in addressing their needs and ensuring a wonderful experience.
Ms. Dominique Fields, was the best ever, she explained everything to me so well, was very patient, and nice. I give her a wonderful 100
July 2026
Jeremy, Dominique and Jaelyn were awesome. Best eyecare team ever.
May 2026
Very knowledgeable and thorough. Ms.Jordan helped me navigate insurance coverage .The doctor explained step by step and made sure I was comfortable during exam. Hands down the best optical experience ever. Try them, you won't be disappointed.
