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10AM - 5:30PM
3800 Gulf Shores Pkwy #320, Gulf Shores
Clothing Stores
“Nice collection of clothing and customer service was exceptional. The staff went out of their way to try to help me find something for my mother. I’ll be back.”
“They were SO amazing today when we went in. Very helpful, kind and "real world." Can not say enough good things about them. Top quality product with great prices.”
“I passed by this store and had to stop in. I’m so glad I did, prices were unexpectedly great! They had a great selection of clothes for all sizes and genders. I just wish they had an online store so I could shop back home.”
“What a sick spot… surf + skate shop, coffee shop, AND a lil indoor skate park under one roof?! I came here just to check it out but ended up working remotely from here for a full afternoon. The owner is cool, the vibe is right… I highly recommend.”
“I love Charm, I have been shopping here for years. Jana always has the best clothes, great quality and prices. Jana is such a sweet person and has great employees. it's always a joy to shop at Charm. Rachel Osborn”
“Came in with my daughters and had a perfect experience. My daughter knew exactly what she wanted. The lady helping us knew right away what it was and helped us locate it. This is our second time in this location, both times were great.”
“This was such a fun store. The Bealls I usually go to only cater mostly to the more older adult crowd but this had some great brands that even impressed my kids. Surf and Skater brands (Billabong and Volcom), department store brand shoes (Sam Edelman) and fun home decor. Really an unexpected gem. The employee checking me out was a sweetheart as well, making this experience a great one!”
“Every type and color and size of t-shirt you could imagine. It promoted up to 75% off, but still quite expensive. Then, that "Surf Style" song over and over almost freaked me out! Just sayin.”
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“Wonderful little gem of a store in Gulf Shores. Something for everyone from cool gifts, unique boho clothing to jewelry. Friendly and helpful sisters and their mother run this local treasure.”