Hidden Charm Lingerie is an essential lingerie boutique located in downtown Okotoks, operating for 24 years. It is a hidden gem and a rock star of the bra fitting world, known for the philosophy, "We Don't Measure... We Fit!" The owner is incredibly knowledgeable, with so much expertise and a remarkable gift for fittings. She ensures customers get the right items without trying to upsell, making everyone feel comfortable and perfectly fitted. The boutique offers a great selection of name brand bras from size 28A to 46M. Customers leave happy, thrilled, and delighted, experiencing actual relief and the perfect bra. Many state it is the best experience and the only place they will go, avoiding wasting time or money elsewhere. No appointment is needed. The shop is in a shared space within Image Hair Design, with parking at the back or in front.
Verna is excellent! With her selection and knowledge I always leave happy and perfectly fitted. Such a gem of a store. I appreciate having a store in Okotoks and not having to go to the city.
November 2025
This was by far the best experience I’ve ever had buying a bra! The owner of the shop was so incredibly knowledgeable on sizing and I had such a fun time shopping in her store! This will be the only place I go now, truly a hidden gem 💎 thank you!
April 2025
Ladies! Do not waste your time or money buying bras elsewhere. Verna knows her stuff, she fits you well, she makes you feel comfortable as she helps you find the perfect bra. Life is too short to have uncomfortable boobs due to a bad bra!! Verna is the rock star of the bra fitting world!
