Safeway Liquor provides great customer service. Employees are courteous, helpful, and polite, offering excellent assistance at the customer service desk and deli counter. They are happy to help with taste tests, the shopping app, self-checkout errors, and general questions. The store has a wine selection that is pleasantly surprising, featuring higher-end vintages and many very good everyday wines at competitive prices. They often have wine-tastings and staff nearby to help with selection. The store is clean, and the service makes customers feel welcomed and well taken care of during their visit.