Kroger Expands DoorDash Partnership to Nearly 2,700 Stores Nationwide
Kroger, the Cincinnati-based grocery giant, announced it's expanding its partnership with DoorDash, bringing its full product lineup to nearly 2,700 stores across the platform starting Oct. 1. That means customers can now order everything from fresh produce to household essentials - including Kroger's popular private label brands - through the DoorDash app with on-demand delivery.
Meanwhile, DoorDash users will also have access to Kroger's deals and loyalty program discounts, seamlessly integrated into the app. No switching between platforms or missing out on savings.
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"With Kroger now on DoorDash nationwide, millions of customers can shop the largest grocer on our platform with the convenience of on-demand delivery," said Prabir Adarkar, president and chief operating officer of DoorDash. "This expansion brings customers access to Kroger's full assortment across fresh food, household essentials, and its popular private label brands, all at affordable prices and deals they already know and trust."
For Kroger, this expansion reflects a broader strategy to meet customers wherever they are. The grocer operates nearly 2,800 stores across 35 states under banners like Mariano's, Fred Meyer, Ralphs, and Harris Teeter, employing more than 400,000 people.
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"Customers are looking for more convenient ways to shop at their local Kroger store, and delivery is an increasingly important way they engage with us," said Yael Cosset, executive VP and chief digital officer for Kroger. "We want to provide customers what they want, how they want it, without asking them to compromise on value."
This isn't Kroger's first delivery partnership. The company teamed up with Instacart in February for Express Delivery and launched its own massive in-house delivery program back in 2018. The DoorDash expansion builds on a relationship that started nearly three years ago with sushi and floral delivery.
The strategy appears to be working. Kroger's e-commerce sales jumped 16% in its most recent quarter, showing strong customer demand for digital shopping options