BMW of Chico, now part of Pajouh Automotive Group, is a top choice for buying new and pre-owned BMW vehicles, as well as getting service and parts in Northern California. The dealership offers one of the largest inventories of new BMWs, along with a wide selection of used cars, trucks, hybrids, and SUVs. Customers appreciate the easy and painless car buying process, often praising the helpful staff, especially those who make it feel like a family experience. The sales team is known for transparent pricing and great customer service, with many reviews highlighting a positive and respectful atmosphere. The showroom has a nice, upscale look, and the dealership offers a variety of M cars in rare colors. In addition to sales, BMW of Chico has an on-site Body Shop and Collision Center. Although tire repairs are sent out, staff are helpful and kind, providing useful recommendations for local repair shops. Customers also value the dealership's willingness to assist with special requests and their overall professionalism. Overall, BMW of Chico is highly recommended for its friendly staff, great vehicle selection, and smooth, honest service experience, making it a trusted dealership in the region.
I cannot recommend the services of Cedric at Pajouh enough. He has assisted me with my last three leased vehicles, and the process has been easy and painless. He is able to quickly assess the type of vehicle I am looking for, and then make sure everything is prepared when I arrive for pickup. I highly recommend him.
June 2025
Best BMW dealership in Northern California! Great customer service (sales & finance), transparent pricing, nice up scale aesthetic building, and a great selection of M cars with rare colors. Highly recommend!
April 2024
Our beamer broke. Nathan at BMW of Chico is fixing it.
