“It was a pleasure shopping here for my new tuxedo. I got to custom order everything I needed in less than a week. Highly recommend stopping in to check out their selection, the owner is a true gentleman.”
“Go Ask Alice hs been one of my go tos since arriving at Santa Cruz for medicinal herbs that i use everyday as an alternative to mainstream healing modalities. Someone recommended a sleeping tincture they have which has worked great. I like their powdered graviola and noni fruit which are powerful superfoods anyone can research and look into for body health. The vibe is great and they've got books and cool buys all around.”
“I've been coming here for years. I love the selection and service has always been great. This last time was stellar, though. After years of wearing the same brand I was ready for a change but didn't know where to begin. Kat helped me find a pair that is perfect. They picked the shoe out and now I think I have found my new favorite shoe!”
“Mme is my “go to” boutique, not only for comfortable and classy clothing, but for the friendly atmosphere. Elise is so helpful and honest in assessing what works well for me. I don’t live in Santa Cruz but always stop by when I am there!”
“I love going to Xandra Swimwear! The variety of brands and options they have for any age and body type is amazing, the staff are always willing to help and find the perfect suit whatever the occasion is.”
“This is the best 2nd hand store in the Capitola area (perhaps Santa Cruz). The daily sales are wonderful and the selection and the uniqueness of the clothes are an absolute treat. I almost don't want to share this gem, but the proceeds go to our local community helping women in need, so I feel a need to give a shoutout the awesomeness of Daisy. My favorite place to buy new-to-me clothes.”
“I was drawn in by the rack of gorgeous silk wrap skirts outside- I’m so glad I met Sonia! She’s prompt and professional and my clothing alterations were perfect. I will be using her custom embroidery services for my next project. Support small business!”
“Dash Hemp offers high-quality hemp-based shirts with excellent durability and comfort. The selection is diverse, and the ordering process is straightforward. Overall, a reliable online shop for quality hemp shirts.”
“Today was my first time visiting to shop and consign. Dates and appointments fill up quickly, but that just says they have loyal consigners and shoppers. The whole process was easy, fair and Rebecca was very kind. Most of my items were taken, as I made sure to take relevant items for the clientele and new or gently used clothing and jewelry. The shop itself is organized neatly, very clean and dressing rooms are spacious. The prices were also very reasonable, many cute skirts from $18-$28, dresses no more than $40, most blouses under $20. I highly recommend for buying and consigning. Just remember to be patient as you may have to wait a month for an appointment to consign and be sure to call and ask when dates open online to book your appointment.”
“I love this place especially when they have there sidewalk sale the prices of there stuff is beyond affordable. My favorite person is the Manger Elfin he is AWESOME and such a great guy . Thank you ELFIN you are appreciated ?”
“Cute clothing, jewelery, and gift items. The staff person when I visited was really helpful with a Iast minute gift Christmas gift recommendation. I also had a minor emergency after leaving the shop, when I locked my keys and phone in my vehicle. I returned to Amber Moon to ask to use their phone, and the staff person was generous and kind in helping me as I figured it out. Really appreciated that. I'll be back for sure!”
“They were so helpful and accommodating. The lady working there tacked the bottom of the suit for my daughter because it was a little too big. She refused a tip. She was so great!”
“This is a fun place to drive by and check out their window display. In fact, I need to be careful that I don’t go too slow and have somebody hit my car while checking out their pretty stuff in their window.So, I decided to go inside and check out what they have these days. There’s a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn’t look like it comes from a box store.They have clothing for men and women.There’s a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.I talked with the owner, who was very friendly. She has had the store for over a decade.There is parking on the street.”
“Great help & good friendly advice on flattering clothes that look fabulous on me. The owner has the best taste... classy & chic clothes for women & men. Lovely jewelry & accessories as well.”
10:30AM - 7PM
527 Seabright Ave, Santa Cruz
Womens Clothing
“This store is always dope vibes!!! Nico the owner always has a great attitude and his clothing is super high quality… this is one of the premier street wear brands in Northern California.??”
“This is an amazing store! Unique clothing handmade in Nepal! My wife and daughter found several nice items at very reasonable prices. Jeff, the owner, kept me entertained with great conversation about all the classic concert posters and classic vinyl albums he was playing. Definitely worth a look. We will be back, as shopping here was just a great feeling!”
“Stopped in after driving by & so impressed with the variety, inclusive sizes, & lots of color & patterns! This is by far one of the most fun & funky boutiques I’ve been too! I quite honestly would have bought everything!! So glad they have an IG & ship since we were visiting from out of town!! Some amazing sparkle dresses!!!!”
11AM - 6:30PM
112 Stockton Ave, Capitola
Womens Clothing
“Sea Level is a charming shop full of very wearable, well made t-shirts as souvenirs or gifts with Capitola memories. Wide selection of women short sleeve, tanks, long sleeve, sweatshirts, hats & PJs. Men’s t-shirts are all on the wall & there’s a well stocked inventory so there’s several to chose from. There’s also a sales rack and children’s section too. Owner Stacy Branson is very personable and kind, she can help assist with ideas for the whole family. They offer nice gift bags that make it easy to bring back home. I bought the “turtley awesome” PJ pants for my daughter and the funny “Unleash the Kracken” for my sailor friend who loves everything nautical. You’ll have great wearable souvenirs that will remind you of Capitola Beach and the Village!”
“Been wearing vans pretty much exclusively for the last 15 years. They had this pair that caught my eye instantly but only had in a size up or down. They tried to order but decided to go home and find a cheaper pair. (Tilly's had it 30% off but wrong color). Plan on checking back tomorrow finger crossed.”
“Oceania has great selection and customer service. Knowing their curated clothings so well they become your personal shopper, making suggestions and pulling from stock. Thank you I’ll be back”
11AM - 6PM
825 41st Ave, Santa Cruz
Womens Clothing
“Such a cool shop ?
I highly recommend Zen Island ? ?
Awesome to get gifts from small to large for people. Candles, dresses, swimwear, jewelry, wind chimes, smelly fragrances, an so much more! Can't go wrong here”
“Hands down the best dress store I've been to. I needed a prom dress and they directed me towards the perfect one! Everyone is super sweet and helpful! It was wonderful to work with them.”