Pacific Wave is a popular surf and skate shop located in the heart of downtown Santa Cruz. The store offers a wide variety of clothing, shoes, hats, and accessories, including popular brands like Santa Cruz and independent labels. Customers appreciate the large selection of men’s, women’s, and kids’ clothing, with many noting the cool and trendy styles that are "in" with the local crowd. The store often hosts sidewalk sales, making their already affordable prices even better, especially during special events. The quality of the merchandise, such as hoodies and shoes, is highly valued, with some noting their high price but great quality that feels like a piece of home. Many shoppers highlight the friendly and helpful staff, with individual employees standing out for their excellent service. One employee, in particular, was praised for going above and beyond by helping find the perfect shoes for a customer with a bad ankle and even tracking down a specific pair of shoes last minute, making a customer very happy. The store’s atmosphere is described as comfortable and welcoming, making it a favorite spot for locals and visitors alike. Overall, Pacific Wave is seen as a "rad" place with a great selection, friendly staff, and a cool vibe that keeps customers coming back.
Huge selection of shirts, hoodies and pants and hats. Lots of Santa Cruz fits and swag. Nice big store. If you can't find something here you probably are too picky. That said, prices are medium. 1 tshirt was 30 bucks so bot for those looking for a bargain but not premium prices
August 2025
A blonde girl I think her name was Eva was very helpful!
February 2024
Huge selection of cool cloths and skate gear. No sales section, but their other store has that.
