Shell, now called Easy Stop under new ownership, is making positive changes to improve customer experience. The new owners are dedicated to providing cheaper gas prices, with E-85 fuel available at $3.89 per gallon, significantly lower than regular gas prices in the area. They are also upgrading the store's interior and expanding the selection of items offered. Customers are encouraged to visit and support this local business as it aims to turn around its reputation with better service and affordable fuel options.