1897 Long Beach Homegrown is a clothing store in the heart of Long Beach, California that embodies the city's vibrant culture and artistic spirit. The store was founded by local artist Jose Mercado, known as Dire, who has been creating fine art and clothing designs since the early 1990s. The store has a raw, authentic vibe that reflects the eclectic nature of Long Beach. Customers are greeted by an array of clothing that beautifully blends classic and contemporary styles, all infused with Dire's distinctive artistic flair. His designs consistently capture the essence of street fashion, with new styles regularly introduced to keep the collection feeling fresh. What makes 1897 Long Beach Homegrown stand out is the exceptional quality of the merchandise. Each piece is crafted with meticulous attention to detail, using high-quality fabrics that are both durable and comfortable. This commitment to quality is a major factor in the brand's popularity, with many items quickly selling out. Beyond the clothing, the store represents a deeper connection to Long Beach's vibrant artistic legacy. Dire is a beloved local artist who has remained true to his roots while evolving his creative expression. 1897 Long Beach Homegrown is more than just a retail space – it's a celebration of homegrown artistry that resonates with both locals and visitors alike.
The shirt is great quality and the designs they had were pretty dope!
November 2024
Insane designs, DIRE’s a beast. Super clean work beautiful shop
June 2023
Unique and artistic designs by the local artist, Jose. He told me the inspiration behind each design and I was intrigued and loved it. I am wearing one of his designed tshirt. I also wanted the pink long sleeve in the display window but unfortunately they run out of my size. Highly recommend this place.
