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“Amazing store! I really appreciate that they're size inclusive and I was able to find things in my size. The people who assisted me were so, so nice and even ordered my size when they didn't have it in the store. I felt very welcome, the store fit my aesthetic and there's no way I won't be back!!”
“Purchased a 1954 vintage Rolex paired with a beautiful strap. Also nabbed a custom dial citizen. I messaged Stephen from Texas, he was quick to respond, and shipped to me within 12 hours. I love the art work too.”
“Excellent staff who walked me through their collection. Guided me into a perfect suit for my occasion. The tailor onsite is old world gem. Top notch all around. Do yourself a favor and visit the Long Beach location.”
“Ive been coming here for years. They always have new fresh stuff all the time. They got any amd every Long Beach hat you can think of plus they have any sports team you might like, they sell hats, shirt, tshirt sweaters, shorts, sweats damn near anything you need.”
“I highly recommend LB Supply Co. I had a small custom run that I needed to have printed. Bruce and his team were amazing. This shop produces high quality prints with customer service ethics to match. Its a local shop that can take care of all your printing needs.”
“Nestled in the vibrant heart of Long Beach, the 1897 Long Beach Homegrown store stands as a testament to the creative vision of local artist Jose Mercado, known widely as Dire. Since the early 1990s, Dire has been crafting fine art, and now he channels that seasoned artistry into a distinctive clothing line: Long Beach Homegrown.
The store itself exudes a raw, authentic vibe that's palpably connected to the city's eclectic culture. As you step inside, you're greeted by an array of clothing that perfectly embodies the spirit of Long Beach. Dire’s influence is unmistakable in every piece, with designs that beautifully fuse classic and contemporary styles. His ability to keep the line fresh while maintaining a timeless appeal is evident, with new styles that consistently capture the essence of street fashion.
What sets Long Beach Homegrown apart is not just the artistic flair of its designs but also the exceptional quality of the merchandise. Each item feels crafted rather than made, with attention to detail that speaks volumes about the durability and comfort of the fabrics used. This commitment to quality is undoubtedly why Dire’s creations quickly sell out.
The popularity of Long Beach Homegrown is also a reflection of Dire’s reputation in the community—a beloved local artist who has stayed true to his roots while evolving his artistic expression. This store is more than just a clothing outlet; it's a piece of Long Beach culture, offering locals and visitors alike a taste of homegrown artistry woven into wearable form.
Whether you’re in search of everyday wear that stands out or a unique piece to showcase your personal style, 1897 Long Beach Homegrown offers something special. Dire continues to bless the fashion scene with innovative designs that resonate deeply with his audience, making every purchase a collectible piece of Long Beach’s vibrant artistic legacy.”
“The sale associated( mother of the owner) was very kind and helpful! the shop is so cute with a lot of affordable items, beautiful dresses and other stuffs to buy!”
“Wow! What an amazing experience!!! Such a vibrant and positive ambiance. Linda, the owner, was the wonderful gem that helped me out. Went in with the hopes of finding a rehearsal dinner dress for my best friend’s wedding. Linda asked what I was looking for, looked at my body shape and immediately picked out two gorgeous dresses to try on. I am quite a busty woman so trying to find dresses can be extremely challenging. Needless to say, I ended up buying one of the dresses she chose for me with a couple extra items. I will definitely be coming back Not just for dresses, but also there are more casual clothes as well. Overall, it was a 10 out of 10 experience, just make sure to make an appointment before going in.”
“Always a great experience to go home shop & support the crew at LBC clothing go get your LBC gear & accessories they have everything from clothes stickers cups shot glasses wallets license plate holders everything LBC if u know u know & there clothing quality is superb thick material doesn’t shrink last forever. I still have hoodies. I rock from eight years ago still look new.”
“Nicole helped me order a beautiful new shirt that I couldn’t find on the website . She was incredibly helpful when I went into the store . Super warm , smiley and personable . She went above and beyond to help me with my order . I will be back to shop in store just to have her assist me with all my apparel needs .”
“A must stop shop for any punk, goth, mod, or rocker in Long Beach. Lots of band tees, Doc Martens styles, the freshest Fred Perry, stud/o-ring belts - in both men and women’s styles! But also a great record selection with a lot of underground punk and hardcore! Lindsay, the owner, is so sweet and always willing to go the extra mile. I’ve been coming here for years - check them out on 4th Street!”
10AM - 8PM
5232 2nd Street, Long Beach
Mens Clothing
“Myra was such an amazing help to my boyfriend and I! One of my best Vans experience ive had and ive been a loyal customer for over 25 years! You can tell she loves what she does and takes her customers through the ultimate experience! Hope to catch her next time as she was patient, kind and had great knowledge on the product!”
“As a long distant student, I appreciate the support and time that the bookstore team has taken to support. A big shoutout to Zorya who answered my call and reassured my book shipping confirmation with east. Will be ordering again!”
“Big and tall boys unite. My usual go to spot for clothes. Typically a bit over priced but I grab stuff when sales are on. Staff is always super helpful and polite. Nice variety of options too. Try it, just check if there are any sales going on first.”
10AM - 6:30PM
5616 Atlantic Avenue, Long Beach
Mens Clothing
“I love Sam … I have been buying from him since the Jumbo Mall across the street from the lettoes .. If u kno u kno … great guy knows my whole family. I haven’t been to him in years , I moved to Las Vegas and I was telling my wife that I need a pair of corduroy house shoes ? on god … The slides …. Blue … yup next time im in Cali im definitely stopping by … see u soon Sam… Hope u remember me … I know u will …”
“Great shop, lots of cool gift ideas and personal items. Bought a good-smelling soap for myself. The woman, Aya (I think thats how you spell her name) running the shop was really kind too! Check it out!”
“Creative designs, cool collections. Even more to add to the 5 stars, is the owner - down to earth, friendly and inviting, knowledgeable and helpful- good vibes all around when you walk in. Highly recommend if you are looking for style that is creative and exclusive. Very happy to be introduced to this Long Beach diamond, highly recommend taking a look inside, very sure you will find something you like!”
“This store is my favorite! I have been many times and each experience is excellent. They often have good sales making the clothes reasonably priced. I love the quality and fit and the team really make it a luxury experience. They help you in the dressing rooms find alternative sizes and really go above and beyond to help you, it’s a real treat. I also want to give a special thank you and shout out to Briana (manager I believe) she is sooo nice and helpful. I live much closer to another Madewell but will make the extra drive to visit this location because of the team and culture here.”
“Trevor and the rest of the staff were incredibly helpful & patient. They seemed genuinely interested in helping find the right pieces and you can tell that they all truly believe in the longevity of Levi’s pieces. The store was clean and efficient, but the customer service was too notch and very appreciated.”
“Jean Machine is amazing! Awesome prices, great closeouts. The owner/manager is super cool, always gives great discounts. My top spot for jeans and deals! Highly recommend.”
“Five stars ⭐️ only because Phillip was so friendly and so helpful! He really carried the team as the other ladies working there (on Thursday morning) at the time were neither friendly nor helpful, rather rude actually. Maybe they were having a bad day ??♀️.”
“(Translated by Google) Good excellent service you find a variety of men's clothing recommended at 1000%(Original)Buen servicio excelente encuentras variedad de ropa para hombre recomendado al 1000%”
“This place is the best spot to create any type of art. anything from music studio, photos, and video editing, to screen printing, sticker prints, diecut, and banner prints. TOP SEKOMS is one of long beaches Best kept secrets.”
“I was in need of a white polo for work and for some reason I couldn't find anywhere but this store saved me.They have a great variety of uniforms in all colors and the prices are great.”
“Bought my sweater right now. Surprisingly they had Big sizes for Shirts and hoodies. A lot of cool stuff, and it's not as expensive as i thought it'd be compared to the mall.”
“The store was clean and not in complete chaos despite having all the high school kids get released (I visited about 3pm)
I got helped by Clover and Robbie, super great folks and pretty decent selection! I got an amazing add to the Kuromi collection!
Good staff, good store, Kuromi
11/10 points”
“New member of the Fat Boys Club and couldn’t be happier. Phenomenal product and incredible customer service. They are quick to respond to emails and assist with updates on deliveries. I don’t want to brag but I’ve got a pretty sick flow, however I will be covering up the lettuce because of how great this SnapBack looks. I’ll be sure to order more swag from this shop in the near future. Fat boy club FOR LIFE, baby!!!”
“This store is smaller than the others but it is so easy to shop at. There is always someone to help out or ask questions. I was in last night and tried some things on; Daniel was super helpful! <3 It's hard to find quality customer service, especially during the busy holiday season. But he didn't make me feel bad about questions, sizing or opinion.”
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“Sy and his team at Off Print did an outstanding job bringing three complex custom shirt designs to life. From sourcing and ordering the custom tags to carefully sewing them on, every detail was handled with precision and care. What really impressed me was how accurately they matched all the colors—everything came out exactly as envisioned. The quality and craftsmanship exceeded expectations, and I’m already looking forward to working with Sy again on my next round of designs!!”