Pretty Penny is a vintage and modern shop that carries high quality vintage alongside a curated selection of modern brands. Its mission is to create a diverse and versatile selection where vintage is accessible and long lasting, and modern brands fill in the blanks. These contemporary brands are predominantly women-owned and small, offering the same high quality. The items are timeless, transcending fast fashion, and are meant to be cherished for a lifetime. The shop offers an incredible selection of clothes, jewelry, and accessories. It is known as the best vintage store in the Bay Area with a spot-on curation of vintage items, all in great condition. While not the cheapest, the quality is well worth it and prices are fair. The owner is always friendly, welcoming, kind, and helpful, clearly caring about clients and the community. Shoppers are guaranteed to find something to love and will definitely want to return.
Such a quality curation of vintage and modern. The owner Sarah is one of the sweetest people! If you can’t make it in to shop, their online store and Instagram has everything available for purchase which is super convenient. Highly recommend!
April 2026
I just visited Pretty Penny on College Avenue in the Elmwood neighborhood and bought a beautiful little necklace. The owner has great taste, the items are in excellent condition, and the store is bright and fun. Visit the store and buy something special for you or someone you love.
March 2026
Pretty Penny is one of the best in the biz!! Sarah has a heart of gold and an excellent eye for unique and well made pieces! Whether you're looking for quality basics, wardrobe staples, or statement pieces, they've got it all! Always a great selection and very knowledgeable and helpful!
