RISING CO. is a cool little spot in a vintage building on Coast Hwy. It is a great place to chill on weekdays or weekends, though it can be a bit crowded on weekend mornings. The business supports up cycling, recycling, and sustainable brands. Visitors can grab a super good coffee and find really cool stuff, interesting clothing, unique items, and other thoughtful nik naks. The staff is nice, and it is situated near other amazing shops.