NEO Pasadena is a very cool sneaker and street clothing store hidden in a basement, accessed by stairs. This spot has a good vibe and has been around for years. They sell apparel, including hip New Balance shoes, all the major brands, some obscure new cool brands, plenty of caps and tees, and quality drip. The service is great, friendly, helpful, and excellent, with employees who engage with customers. It provides a dope experience that comes highly recommended.