Michaels is a store where customers can find everything to create anything, with expansive assortments including popular art supplies, fabric, yarn, frames, floral arrangements, scrapbook materials, and craft machines. It is described as a fun place to shop with many things not found elsewhere. The store is especially noted as Christmas central, with a selection that makes customers feel happy and inspired, going all out for the season with well-labeled products, many of which are on sale. The San Diego branch offers party supplies like balloons, decorations, and gift packaging all in one place. While the layout is different from other stores, customers can rummage through every aisle. The selection for specific items like ribbon and artificial flowers can be mixed; some products are clearly labeled, but others are not, which can be frustrating. Service experiences vary, with some employees receiving praise for being incredibly helpful and friendly, spending significant time to assist customers. However, the checkout line can sometimes be very long with visibly stressed staff needing more help. Shoppers are advised that aisles can be jammed with product, making them precarious, and to watch their step.
