Pacific Liquor is a neighborhood staple on the corner of 30th and El Cajon, known for its incredibly convenient hours, often open until 1 or 2 AM. The business boasts a great, updated selection of liquor, spirits, wine, and beers, with incredible pricing and the lowest prices. They have a great selection of both adult beverages and other products like snacks and miscellaneous convenient store items, including some hard-to-find drinks. The staff is always super friendly, helpful, knowledgeable, and extremely kind and polite, greeting every customer with a gracious welcoming smile. Customers are treated very welcomingly, often on a first-name basis, making them feel like part of an extended family. The store has a convenient location with additional parking at the rear and features appealing exterior lighting with a dazzlingly lit sign.