10:30AM - 5PM
La Rinda Plaza, 14715 Rinaldi St, San Fernando
Watches
“I took my 4 month old baby to get her ears pierced, I was so nervous doing it again after 10yr gap from my oldest daughter but surprisingly it was really quick If you've been nervous about getting your ears pierced, trust me go to them it's way easier than you think and totally worth it. Everyone there was so warm, inviting, professional, and just gave me so much comfort. ... I highly recommend Don Roberto’s Jewelers They have great service, great jewelry, and great people”
“I can’t say enough about feeling like your family when you walk in the door.. I love how patient, I love how informative and I love how they just treat me so well in Roma jewelers.. One of my favorite things is once in a while they have one of their dogs there, which I absolutely can’t get enough of.. It doesn’t matter if I’m buying something or I’m having something fixed or just something cleaned. They’re just so happy to see you and every person that I have referred to that store has been so happy with the service and specially the price. thank you thank you again. I will be a customer for life even though I moved an hour away. I still come here. If you haven’t tried this place out, you were absolutely missing out…”
“10/10. Kitsinian Jewelers is family, not by blood, but by the care they show.
I came here for an engagement ring, and Vatche, one of the jewelers, gave me so much more. I live about two hours away, so communication was crucial for me. Vatche was text-friendly and communicated with me every step of the way. He shared pictures throughout the process and confirmed details with me multiple times to ensure he brought my vision to life.
He was able to personalize the ring, making it incredibly special and unique for my fiancée.
You get unmatched quality and attention to detail at a price that can fit any budget. It is worth the drive no matter where you’re located. Kitsinian Jewelers is amazing, and I will definitely be back.”
“Immediate service —they get the job done
Good local watch repair and modestly priced workshop. Great guys they get the job done and done right have used them for 10 years”
“They got all of my timepieces up and running at a fair price. The owner taught me a lot about my watches and admired my Mickey singing it’s a small world watch. It was from my great grandpa whom he reminded me of! Also speedy service. Asked if I wanted to wait or come back in 30 for 5 watches.”
“More Than a Jewelry Store — A Place That Holds Our Stories
My family has been coming to Generales & Generales Fine Jewellers since they first opened their doors in 1969, and I’ve lived just around the corner since 1984. In all that time, this store has quietly woven itself into the fabric of our lives — not just as a business, but as a place where moments, memories, and meaning are handled with extraordinary care.
Yes, the jewelry is beautiful. The workmanship is impeccable. But that’s only the surface of what makes Generales & Generales so special.
What truly distinguishes this place is the way people are treated — with warmth, patience, and an instinctive understanding of what matters. There is a rare kind of judgment at work here: thoughtful, humane, and guided by a simple principle of doing right by the customer, always. Not because a policy demands it — but because it’s who they are.
I was recently there to have a ring resized — a ring that once belonged to my maternal grandfather. It’s a small object, but it carries generations of history and emotion. From the moment I placed it in their hands, I felt something I can’t easily put into words: complete trust. Not just in their skill, but in their respect for what that piece represented. It was handled as if it mattered — because to them, it genuinely did.
Peter and Sylvia, along with their entire staff, have a way of making you feel like you are the most important person in the room — not in a performative way, but in a deeply human one. They listen. They remember. They care. Every visit feels personal, unhurried, and grounded in kindness.
And here’s the thing I find myself thinking almost every time I walk out the door: I wish I could give them more money than they charge. Not because of upselling or persuasion — but because of how good I feel after being there. How respected. How reassured. How grateful.
That feeling is priceless, and it’s something Generales & Generales has been giving their customers for over fifty years.
In a world where so much feels rushed, transactional, and impersonal, this place stands as a reminder of how powerful it is to simply treat people well. Generales & Generales doesn’t just sell fine jewelry — they safeguard trust, honor family stories, and build relationships that last generations.
Peter, Sylvia — thank you for what you do, and for the way you do it. Our neighborhood, and our family, are better for having you here.”
“Sam and Gary are incredible. I was really in a pinch and needed to sell some valuable items I had quickly. Sam was super understanding and empathetic, he offered the best deal for my items and even gave me suggestions on where I could sell them as well. Gary was also very friendly and welcoming, made me feel comfortable in his shop. They’re fair, honest, and easy to work with. Best pawn shop experience I’ve had. Huge shout out to those two. Definitely and highly recommend for anyone buying or selling.”
“Genuinely one of the kindest and most helpful people I’ve ever had the pleasure of meeting and dealing with. Both Dominique and her all of her staff are the best in the business and extremely generous. If you’re looking to deal with jewelry, this is without a shadow of a doubt the place to do it.”
“Everybody at the store is super friendly and welcoming. I came in with my fiance to look for earrings and they were all super helpful. It's hard to find people who still like their jobs and safe to say that everyone here does. Make sure to stop by for great service and great deals.”
“I took in my Datejust for repair And service. It was quick, pleasant experience. He brought my watch out to me to show me what had made it stop working. Gave me an accurate quote. I left it with him and in four days got it back. Looking beautiful and it’s running like the workhorse it’s always been!! Tom’s great I’m going to bring a couple other watches to him. If you have an issue, we’ll watch and he’s in your area or even if he’s not. He’s your guy.”
“I’ve been a fan of IceLink for a while now, and every time I wear one of their pieces, I get compliments. What I love most is that their jewelry and watches aren’t just beautiful — they feel like statements.
There's a boldness in the design, but it never feels too much. Whether I’m dressing up or just going casual, IceLink adds that “something extra” to my look. And it’s not just the aesthetics — the quality is impressive.
Also, shoutout to their team! They’re genuinely kind and helpful. You can tell they care about what they do and the people they serve.
If you want something unique, luxe, and with a bit of attitude — IceLink won’t disappoint.
Love this brand .”
10:30AM - 6:30PM
8401 Van Nuys Blvd Spc 82, Panorama City
Watches
“Had a great experience shopping here. Xiomara was incredibly helpful, patient, and knowledgeable without being pushy. She took the time to answer my questions and helped me find exactly what I was looking for. Got my perfect ring for my wedding. The whole process was smooth and enjoyable. Highly recommend asking for Xiomara if you visit! 😊”
“Honest sales person Talyn quoted me $30.00 to change a glass on my watch she charged me only $25.00 couldn’t change her mind I’ll will defenetly Recomended this place closed eyes”
“Matt was super helpful, honest and great to work with. He’s knowledgeable and gives great advice to sellers so they can get the most for their possessions. Highly recommend Diamond and Gold Exchange.”
“Sizes all my watches now for a great price, cash only. Brought 5+ watches to him and will keep coming back. Was paying so much to get my watches sized before I found him!”
“Greg explained to me perfectly what happened to my broken chain. He fixed it in under 3 hrs with a delicate welding process and I could not be happier! Thank you Hopkins Jewelers!”
9:30AM - 6:30PM
19725 Vanowen St #3927, Winnetka
Watches
“I had such a great experience at Perfume & Watches! Mr. Farshid, the owner, is extremely kind, personable, and genuinely cares about his customers. He offers excellent customer service and takes the time to help you find exactly what you’re looking for. The selection of perfumes and watches is high quality and elegant, you can tell he only carries the best. His staff is also very friendly and welcoming, which makes the whole shopping experience even better. Highly recommend this place if you’re looking for luxury fragrances or stylish timepieces with amazing service!”
“Sat down with Greg today to take a look at some jewelry I inherited from my grandmother after her recent passing. I wasn’t sure what pieces were real or of value and what wasn’t. Greg took the time to test everything and explained what he was doing and why super well. When you sit down with him you can tell right away that he’s truly a genuine, kind, honest person, and very knowledgeable about what he does! Didn’t end up selling any of the jewelry to him as it ended up not being of much value, so I offered to pay him for his time and expertise instead but he declined. If I ever need to have Jewelry examined for potential resale again, I’ll be calling him, and will no doubt refer people to him in the future! Thank you Greg!”
“Hidden gem nestled in the heart of Granada Hills! The fine folks here are not only kind and friendly, they are honest and offer the most reasonable prices all while maintaining quality and craftsmanship. From watch battery replacement to engagement rings , their selection and quality is unmatched. Highly recommended!! Thank you Vatche and Osanna.”
“Thank you Gg for your kind help, she absolutely loves the bracelet…the color, the feel, the weight, the size, the diamond's oh my. You have been our jeweler for years and we hope you keep us. We value your good advise and making us feel not only like customers but also like family”
“This is out 4th experience with Manya Jewlers and we could not be more satisfied! Wonderful customer service, we felt appreciated, remembered as past customers, and received great value for what we paid for! Would recommend Manya to anyone!”
“The owner is a good man and I trust him with any repairs I will need in the future. I called to ask how much it would be to glue a pearl back onto an earring post and he told me I could just do it myself with some epoxy from Hobby Lobby. I think most business owners would try to get as much out of you as possible but not him, he might be one of the few honest business owners left in this world. I still went in to get it fixed by him because I didn’t trust myself since I’ve had bad experiences working with epoxy in the past and he did a phenomenal job and was very quick and also very kind about the price. Definitely did a way cleaner job than if I had done it myself. If I could give him more stars I would.
Thank you so much! I will be back for future repairs!”
“I can’t say enough positive things about Greg and this business. Clearly he’s been working with watches for many decades, so he’s like an encyclopedia of watch knowledge. Finding a good antique pocket watch repairman is worth its weight in gold and I am lucky to have found him. He did an excellent job replacing the crystal on my 1924 Rolex converted wristwatch, but I plan to bring it back to have him completely disassemble, clean, and relubricate the mechanism. He also said he could do the same on the 1906 Waltham that my grandfather gave me when I graduated high school. Armenian business. A+ service.”
“When my dentist replaced a gold filling that had fallen out of a molar, she insisted that I take it and sell it.
“Gold is worth a LOT right now. Seriously!” she said. “Just take it to a jeweler.”
This seemed kind of bizarre to me. I pictured myself strolling into a store full of pretty, sparkly things and presenting this lump of gold mineral that had lived in my mouth for decades. There was the ick factor..
So, the gold filling rested in my purse for several months until I read somewhere about the price of gold skyrocketing.
I hope my experience will assist you if you find yourself with the same task on your ‘to do’ list.
After an internet search of stores — jewelry stores, coin shops, pawn shops and gold shops — I made a list of likely buyers from Burbank to Tarzana (California).
Shop one was Magnolia Coin Company in Burbank. The young guy did some tests on the gold with a couple of impressive machines, then offered me $60 and I thanked him for the offer, and told him that I’d think it over. $60? I was imagining more like $400!
Next, Paul Albarian & Associates in Burbank. After parking and riding up the elevator into a spookily empty high-rise, I was told Paul was not in. I asked for one of his associates. I was told that there were no ‘associates,’ so I continued on my way.
Next, I popped into Burbank VIP Jewelers. The guy there turned up his nose at me and said that they don’t bother with a single gold filling. I had no intention of calling friends and family to gather up a pile of old gold fillings to satisfy this guy, so I crossed him off my list.
A little further north in Burbank was Gold Union on San Fernando Boulevard. The very young employee pulled himself away from his conversation at the curb and had a look at my gold. He was quite friendly and wanted to chat. He asked me if I’d ever seen gold tested. I said ‘yes.’ He proceeded to display his skill at rubbing my filling along a piece of black material, then weighing it. “$16,” he offered. Yeah, no, I said.
You’ve no doubt seen my next stop, Continental Coin & Jewelry in Sherman Oaks. You see it whenever you exit the 405 to go to Costco on Sepulveda. They’ve got a big parking lot, but they certainly were not the friendliest bunch. Few words were spoken besides “$40,” and my “No, thank you.”
Finally, I landed in Tarzana at A Coin Exchange on Ventura Boulevard. After some trouble getting in, I was greeted by a pair of very friendly people. I told them why I was there, and the gentleman said that he’d beat any price I’d been offered, then asked me how much the highest offer was. I said $300. We both knew I was lying, but he went ahead and weighed the little gold bit and said his blind offer would be about $40. I admitted that my highest offer had actually been $60, and, because he’d made that promise, he paid me $62. He kept his word!
Before receiving 3 twenties and two singles, I had to be fingerprinted and have my driver’s license registered. They explained that this is to reduce nefarious crimes, such as undertakers pulling gold fillings out of dead people and selling them. Gruesome.”
“When walking into the store I was greeted immediately, and Emily was kind enough to be so patient with me when I made her peruse through every jewelry option ever lol.Thanks for the help again, your sweet gesture was dearly appreciated and I am definitely coming to shop here again.Shoutout Emily!Best,Wyatt”
“My overall experience at this jeweler store was amazing. The store was well organized and cleaned. The staff was excellent with welcoming gestures. I was pleased by one staff her name was Rocio she was a great employee with showing me the jewelry. She was kind and helped me with what i came in for. 100% recommend.”