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9AM - 7:30PM
9044 Woodman Ave, Pacoima
Watches
“Great service amazing individuals. Kind and welcoming. They take care of the merchandise and to recover is easy and simple. They have may options and will share all information needed. Ever in need of financial assistance reach out to them and THEY WILL HELP!!”
“They got all of my timepieces up and running at a fair price. The owner taught me a lot about my watches and admired my Mickey singing it’s a small world watch. It was from my great grandpa whom he reminded me of! Also speedy service. Asked if I wanted to wait or come back in 30 for 5 watches.”
“More Than a Jewelry Store — A Place That Holds Our Stories
My family has been coming to Generales & Generales Fine Jewellers since they first opened their doors in 1969, and I’ve lived just around the corner since 1984. In all that time, this store has quietly woven itself into the fabric of our lives — not just as a business, but as a place where moments, memories, and meaning are handled with extraordinary care.
Yes, the jewelry is beautiful. The workmanship is impeccable. But that’s only the surface of what makes Generales & Generales so special.
What truly distinguishes this place is the way people are treated — with warmth, patience, and an instinctive understanding of what matters. There is a rare kind of judgment at work here: thoughtful, humane, and guided by a simple principle of doing right by the customer, always. Not because a policy demands it — but because it’s who they are.
I was recently there to have a ring resized — a ring that once belonged to my maternal grandfather. It’s a small object, but it carries generations of history and emotion. From the moment I placed it in their hands, I felt something I can’t easily put into words: complete trust. Not just in their skill, but in their respect for what that piece represented. It was handled as if it mattered — because to them, it genuinely did.
Peter and Sylvia, along with their entire staff, have a way of making you feel like you are the most important person in the room — not in a performative way, but in a deeply human one. They listen. They remember. They care. Every visit feels personal, unhurried, and grounded in kindness.
And here’s the thing I find myself thinking almost every time I walk out the door: I wish I could give them more money than they charge. Not because of upselling or persuasion — but because of how good I feel after being there. How respected. How reassured. How grateful.
That feeling is priceless, and it’s something Generales & Generales has been giving their customers for over fifty years.
In a world where so much feels rushed, transactional, and impersonal, this place stands as a reminder of how powerful it is to simply treat people well. Generales & Generales doesn’t just sell fine jewelry — they safeguard trust, honor family stories, and build relationships that last generations.
Peter, Sylvia — thank you for what you do, and for the way you do it. Our neighborhood, and our family, are better for having you here.”
10AM - 6PM
18820 Soledad Canyon Rd, Santa Clarita
Watches
“Genuinely one of the kindest and most helpful people I’ve ever had the pleasure of meeting and dealing with. Both Dominique and her all of her staff are the best in the business and extremely generous. If you’re looking to deal with jewelry, this is without a shadow of a doubt the place to do it.”
“Christian & the wonderful ladies of Don Roberto’s were amazing. I came in to clean my jewelry. I left making a purchase was very highly satisfied and like always I will return to this specific location.
Ty Christian for your hospitality as well as the ladies. Thank you for helping with my shopping experience!!”
“What a Godsend this place is, I have a vintage very high end Swiss timepiece and the manufacturer (I won't bother to bad mouth the company but it is a top three) in Geneva told me they could not repair the watch. My watch is in great shape and working well thanks to The Watch Doc and the price was what I feel is very reasonable given the value of the piece. Keep in mind I had several other repair facilities refuse to work on it.
Of course, all of my watches will go here for any service or repair these guys know what they are doing.”
“Mark was courteous, funny, knowledgeable and patient (we had ALOT of coins for him to look at). If the coins are going to be sold, we'll go back to him. We recommend him to everyone.”
“I’ve been a fan of IceLink for a while now, and every time I wear one of their pieces, I get compliments. What I love most is that their jewelry and watches aren’t just beautiful — they feel like statements.
There's a boldness in the design, but it never feels too much. Whether I’m dressing up or just going casual, IceLink adds that “something extra” to my look. And it’s not just the aesthetics — the quality is impressive.
Also, shoutout to their team! They’re genuinely kind and helpful. You can tell they care about what they do and the people they serve.
If you want something unique, luxe, and with a bit of attitude — IceLink won’t disappoint.
Love this brand .”
“I love this girls!! every time I come here they treat me and my family really nice and make us feel very special. Their attention is the best. Lovely, friendly, helpful, I love this store.!”
“Sizes all my watches now for a great price, cash only. Brought 5+ watches to him and will keep coming back. Was paying so much to get my watches sized before I found him!”
“Matt was super helpful, honest and great to work with. He’s knowledgeable and gives great advice to sellers so they can get the most for their possessions. Highly recommend Diamond and Gold Exchange.”
“Greg explained to me perfectly what happened to my broken chain. He fixed it in under 3 hrs with a delicate welding process and I could not be happier! Thank you Hopkins Jewelers!”
“Hidden gem nestled in the heart of Granada Hills! The fine folks here are not only kind and friendly, they are honest and offer the most reasonable prices all while maintaining quality and craftsmanship. From watch battery replacement to engagement rings , their selection and quality is unmatched. Highly recommended!! Thank you Vatche and Osanna.”
10AM - 6PM
18380 Ventura Blvd, Tarzana
Watches
“Thank you Gg for your kind help, she absolutely loves the bracelet…the color, the feel, the weight, the size, the diamond's oh my. You have been our jeweler for years and we hope you keep us. We value your good advise and making us feel not only like customers but also like family”
“I can’t say enough positive things about Greg and this business. Clearly he’s been working with watches for many decades, so he’s like an encyclopedia of watch knowledge. Finding a good antique pocket watch repairman is worth its weight in gold and I am lucky to have found him. He did an excellent job replacing the crystal on my 1924 Rolex converted wristwatch, but I plan to bring it back to have him completely disassemble, clean, and relubricate the mechanism. He also said he could do the same on the 1906 Waltham that my grandfather gave me when I graduated high school. Armenian business. A+ service.”
“My overall experience at this jeweler store was amazing. The store was well organized and cleaned. The staff was excellent with welcoming gestures. I was pleased by one staff her name was Rocio she was a great employee with showing me the jewelry. She was kind and helped me with what i came in for. 100% recommend.”
“When walking into the store I was greeted immediately, and Emily was kind enough to be so patient with me when I made her peruse through every jewelry option ever lol.Thanks for the help again, your sweet gesture was dearly appreciated and I am definitely coming to shop here again.Shoutout Emily!Best,Wyatt”
“I have been searching for a reputable bullion dealer in southern California for the past few months and I was truly blessed to find finally come across Coin Connection. During my search I called many other LCS's and encountered rude staff, got low-ball offers, or was rushed off the phone. I decided to visit Coin Connection mainly because the phone call was pleasant and their pricing was very competitive for my stack. When I came into the shop they took really good care of me and showed effort to get to know me, what my goals are, and how I do business. I also watched how they interacted with other customers and they treat everyone with respect here. The entire staff was super personable and I ended up getting to know everyone by name, it's really a good place to do business.”
10:30AM - 6:45PM
14715 Rinaldi St, San Fernando
Watches
“Don Roberto in this location is the best!
Mónica the manager, Mónica from sales, and Ángeles were all incredibly sweet. They did my baby’s piercing, and Mónica (the manager) was very gentle with my baby. She let us take our time to comfort our little one, and we truly appreciated that.
We left super happy! I’ve been to other places before and didn’t like them as much as I loved it here. They also gave us a really good deal.
We left very satisfied with this location — please check them out! With the holidays coming up, they’ll have lots of great deals! ?✨”
“I met Mike the owner to talk about creating my wedding ring, he was very cooperative, and helped me bring my vision to life! he was super affordable compared to the other estimates I got from other places. I will come back for all my other jewelry needs! I recommended him to my all my girlfriends and they loved him too!”
“Oscar is the best! Very quick /efficient and does top notch work!! Fixed my Rolex in 24 hours for a VERY affordable price! Definitely coming back whenever I have watch issues”
“My wedding ring band cracked. We stopped to speak to the jeweler. He fixed it on the spot! Wowza. He also repaired a prong I did not know was broken. Main diamond is safe and secure Excellent Service. Gratitude Gracias,AMG”
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“Sam and Gary are incredible. I was really in a pinch and needed to sell some valuable items I had quickly. Sam was super understanding and empathetic, he offered the best deal for my items and even gave me suggestions on where I could sell them as well. Gary was also very friendly and welcoming, made me feel comfortable in his shop. They’re fair, honest, and easy to work with. Best pawn shop experience I’ve had. Huge shout out to those two. Definitely and highly recommend for anyone buying or selling.”