I Love SF
Gift ShopsHours:
Pier 39 Concourse, Beach St & The Embarcadero, San Francisco CA 94133 Hours
About I Love SF
I Love SF is a well-stocked store in a tourist area with a great selection of souvenirs and cool motifs, including very beautiful pastel sweaters. It offers lots of choice for men and women and good quality wares. Prices are moderate to a bit pricey. The service, however, is noted as not very attentive or pleasant, and the music can be rather loud.
Most Recent Reviews
March 2026
Excellent service. You have some of the most beautiful clothing items on the pier.
February 2026
I was really really surprised with this store, not only did they have really high quality and cute merchandise, the prices where entirely reasonable if not outright good.
$5 for a magnet and $13 each for 3 shirts.
Truly no complaints.
June 2024
Opens hours later than should. Waste of time. Change the website.
More Comments(25)
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