Wildfire Mercantile is located in the new River Street Marketplace, celebrating the western spirit. It offers unique and high-quality women's and men's fashions with a western flair, matched with perfect accessories and jewelry, as well as thoughtfully curated, one of a kind gifts. The store carries a wide variety of really nice products, including a great selection of Western clothes. It is owned and operated by people deeply entrenched in the equestrian world with deep rooted insight into true quality. The staff is extremely helpful, knowledgeable, kind, friendly, and professional. They provide unbelievable service and treat everyone with the utmost respect, making customers feel like family. The store is awesome and is recommended for those seeking quality western wear and gifts.
Fun little store with lots of things to see and try on! Prices are high but the selection is boutique! Bought a super cute country western blouse! Everyone was very friendly. They did have a hat bar inside where a nice old guy was busy customizing hats with his sweet dog
March 2026
Shoutout to Stephanie for helping me pick the perfect Stetson hat! I appreciated her patience as I navigated the wide selection of hats and her skillful touch when branding my hat with custom designs. She made the experience fun and interactive. I would 100% recommend her for all your western wear needs!
March 2026
I came in looking for a specific hat. Not only did I find the hat but I found a bunch of great clothing and accessories and a super helpful, down to earth, not at all pushy sales clerk. I wish I lived closer so I could visit this store more often but I will definitely come in next time I'm in SoCal!
