Big O Tires in Santa Cruz is known for its legendary friendly and honest service, treating customers fairly with straight talk about tires and auto service. The shop provides worry-free service for tire purchases, rotations, alignments, oil changes, brakes, suspension, and other repairs. It offers early, late, and weekend appointments, free alignment checks, and gets customers back on the road quickly, often completing work faster than estimated even when busy. The business is noted for its fair pricing, good service, and a lack of upselling pressure tactics. Many reviews highlight the owner's positive attitude, personal presence at the store, and oversight of operations, which contributes to the shop's excellent reputation for care and diligence. Staff are described as extremely friendly, helpful, and capable of providing exceptional customer service and quick diagnoses. This consistent, trustworthy experience has built strong customer loyalty over many years, keeping the shop's eight bays full and busy. The location carries major tire brands and is praised for turning a potentially stressful situation into an awesome experience.
Quick turnaround and great prices I have been taking my Toyota here for years and haven't had any issues. Customer service is spot on and friendly. Highly recommend!
July 2026
Fixed my flat for free while there on vacation. Worked me in super fast and got me back to enjoying our vacation in no time.
April 2026
Amazing customer service. Shoutout Johnny. Quick car fix.
