Jewelry Stores in Santa Cruz, CA

“I’m using my husband’s account, but I had to leave a review—got my conch and flat pierced today and couldn’t be happier! The process was quick and nearly painless, the jewelry selection is beautiful, and Mason made the whole experience even better. Highly recommend!”

“Nov 2024 - It’s already my second time back for jewelry change and I’m always so impressed with this lovely place and its even lovelier people. Everyone is always incredibly friendly and helpful. I wish all businesses modeled their customer service like the kind I experience here.

March 2024 - Saw Dan today for a nostril piercing. He was a true joy to work with. He did a great job of explaining everything and answering my questions. I did not feel nervous or anxious under his care. I would highly recommend him to anyone.

I got to interact with a bunch of the staff here as well and everybody is super professional and very pleasant. The space is also beautifully decorated and cared for. I would not hesitate for a second to recommend anybody here.

I came in as a walk-in and they were able to get me in within about 2 1/2 hours which was not a problem since I live very close and could go home and just come back at the time they told me to be back.”

“Long-time successful gardening program serving people experiencing homelessness. Garden products--strawberry jam, bath products, art--for sale at the Garden and downtown on Pacific Avenue.”

“Such a great spot in Santa Cruz! Adore the variety of items they have here. It's the perfect place to treat yourself or find gifts for others. Love that they have mini variety options of some of their staples for gifts. They have a mix of local makers as well here, which is always nice when you want to shop local. Everyone here is always super sweet and they also host events sometimes too which is a blast! Highly recommend!”

“Botanic & Luxe is such a lovely spot. I love stopping by whenever I’m in downtown Santa Cruz. The staff is always so friendly, and the shop has a gorgeous selection of locally made art — prints, paintings, pottery, candles, and so much more. The aesthetic of the store is stunning, and it always smells amazing. It’s one of my favorite places to pick up a thoughtful gift.

I also really appreciate how the staff wraps purchases so beautifully — it adds such a sweet touch. I recently visited with my mom after we stopped by a craft fair happening downtown. She had bought some perfumes from one of the vendors and accidentally left the bag behind when we were browsing in Botanic & Luxe. After we left, she realized it was missing. We called the store, and at first the woman working (I believe her name was Heather) didn’t see it, but she took the time to look again and even called me back to let me know she’d found the small bag. We went back and picked it up without any issues.

Overall, the customer service here is incredible, and the shop itself is a true hidden gem full of quality items. Please shop local and support small women-owned businesses — places like this deserve it!”

“Went with a few friends and the clerk followed us around immediately. We were just browsing and not doing anything abnormal. Most everything is locked up so I don't understand why he was following us around. Also there is a sign that you can't flip through books without buying first. That was strange and uninviting. Overall there is a good selection and really pretty crystals but there was an uncomfy vibe and I think you all should have my feedback. I don't want to bring a small business rating down so just rating 4 stars .”

“Love my pieces from Variance. I was lucky enough to have a piece made, and it came out so nice!! I get frequent compliments. And if course, it's stackable!!”

“I just returned home after having such a wonderful experience at Ideal Jewelry..the owner and young woman working couldn't have been kinder or more helpful..I bought a Timex watch with expandable band and tried to make the band smaller by watching a youtube video.Long story short , I had heard about Ideal and went right down and within 20min. my band was fixed and the charge was so minimal..I highly recomend Ideal Jewelry especially since it's family owned..Thank you so much for your kindness..I will be back.Trina”

“I've been wanting to come here and show some love for Golden Bliss, ever since the spate of jewelry heists hit Northern California. The price of gold and silver has suddenly put jewelry artists at risk, which is so outrageous. Here's what I want to tell you about Golden Bliss and their sister store, Simply Silver: they are *wonderful.* Their selection is marvelous, inspiring. The people who work there are knowledgeable and artistic themselves, real jewelry aficionados. They have given everyone in our town access to beautiful work and an education about gem stones and precious metals one couldn't find anywhere else. You can walk in with children, with your grandparents, and find both affordable and also rare works of art -- because that is what they are-- that make shopping and experimenting such a pleasure. Golden Bliss is fairly new -- Simply Silver have been here for decades, and they were inspired to start a place "next door" that focusses on gold earrings, necklaces, and bracelets. I have been buying presents and celebratory gifts here since I was a young woman, now I'm a "senior"-- still love the beauty of this world. As I got older, I loved how gold reflects the light on the skin, a kind of glow that hopefully reflects our inner wisdom, right? Love to all of you at our beloved stores.”

“About a year ago my sweet puppy got a hold of a very fragile ring given to me by my grandmother. Thankfully he didn't swallow it, but he totally mangled it. The ring is over 50 years old and was given to my grandmother as a birthday gift from my grandfather when she turned 40. I was heartbroken and was told multiple times that it would be very difficult or near impossible to repair because of how thin the band was and how delicate the setting. Greg at Stephan's Fine Jewelry examined the ring thoroughly and talked me through two options to repair it. I appreciated how honest Greg was with me about expectations for both options, and how careful he was in examining the ring. I ended up having the band replaced and the setting repaired and reset and I couldn't be happier with it. Greg is a master of his craft and I'm glad I ended up taking my grandmothers ring to Stephan's. I will absolutely use and recommend them for fine jewelry repair moving forward. Thank you Greg! And everyone who I chatted with at Stephan's - the staff is so kind. Pictures of before and after are below. It's hard to see how truly ruined it was but it's a small miracle the diamonds stayed intact. The prongs were partially twisted and the band was about to break from how thin and chewed it was.”

“Here you will find a Honest man. 3 years ago he sold my friend a gold maple leaf at spot price. 3 years later he bought that same coin at spot price,with a smile and a wink. I am bringing my silver coins to make extra cash. I compared his buying price to other coin shops in the bay area, and find I can get the most cash from my coins with this business. With the price of precious metals going up I can count on this shop giving me the best deal. Conversely if I am prepared to buy gold or silver; this is my go to place.”

“Miss Jessie May's is such an awesome treasure in downtown Santa Cruz! It is one of the few places left in downtown town Santa Cruz that still has that unique classic Santa Cruz charm. They are a goldmine for vintage/antique treasure hunting! From vintage postcards to jewelry, cuff links, trinkets, antique zippos and other cool classic lighters... Jessie May's has some of the coolest and most unique selection I have found! If you are a collector of cool vintage and antique items, do yourself a favor and hit this spot up if you're anywhere near Santa Cruz!”

“A hidden gem of a store with a refreshing and cozy atmosphere inside. Found their selection of clothes, jewelry, and other items entertaining and unique. Staff is also very outgoing and helpful.”

“We love Byzantine and Mark! He makes such beautiful one of a kind jewelry. My engagement ring is so beautiful and unique, can’t wait to get our bands from him! Highly recommend!!”

“I found this store to have some excellent merchandise and then I wound up talking to the sales clerk for about 15 minutes and learned what an amazing organization this is.
If you are in Santa Cruz I highly recommend stopping in this place and do some shopping.”

“Such a cool shop ?

I highly recommend Zen Island ? ?

Awesome to get gifts from small to large for people. Candles, dresses, swimwear, jewelry, wind chimes, smelly fragrances, an so much more! Can't go wrong here”

“Henry, the owner, has the most well curated variety and quality stones, crystal and rocks in unpolished, polished form or figurines and jewelry settings. There is so much available! And Henry knows so much about them all. Such a friendly, amicable and welcoming person. We make it a point to always visit Henry’s shop whenever we go to Santa Cruz. Very highly recommend a visit. ?”

“At least a couple of times I've had watches repaired and/or resized here, and they've always provided good service, quite fast, a good combination of friendliness, politeness, and professionalism, and for a decent price.I have a piece of jewelry that needs to be repaired, and I'll check with DW first; I'm curious to see, and hopeful about, how the experience with the jewelry side of things goes.”

“Excellent service excellent prices excellent products

They take tap to pay and I’ve only purchased a few nicotine vapes in my life, but this was definitely the best experience and the best price.

It’s amazing that a place downtown has such good pricing!”

“Been going to this shop for years and they have never disappointed me! I’ve had some of my pieces for almost 10 years and they are still as beautiful as the day I got them. The staff here is always so sweet and helpful and fun to talk to. Went in today and was helped by Abby and she was beyond amazing and so nice and helped me pick out and assemble one of my new favorite pieces! Thank you for everything love! ?”