Super Silver is a well-loved jewelry store offering a diverse selection of sterling silver designs, including rings, chains, earrings, bracelets, pendants, and unique artisan pieces. For 30 years, the shop has focused on providing quality, affordable jewelry for everyone, regardless of style, size, gender, or price point. The owner, a Santa Cruz local, has been passionate about the business since she started as a teenager and took over in 2003. Customers appreciate the wide variety of beautiful jewelry and the helpful, friendly staff. Many have been loyal for years, praising the quality and durability of their pieces. Positive experiences highlight staff members like Alana, who is noted for her patience and professionalism while assisting customers. However, there have been some concerns regarding customer service, particularly involving the manager's dismissive attitude towards a defective bracelet issue, which left a negative impression on at least one customer. Overall, Super Silver is recognized for its great products, kind employees, and excellent customer service, making it a popular destination for those seeking gifts or personal jewelry.
I picked up some rings from here at great prices. They are all priced based on weight in grams of silver. They have other jewelry and jade as well. Jesse and another gentleman were very patient and knowledgeable. I will be returning for more :)
July 2025
I love visiting Super Silver when I am in Santa Cruz! It has been my favorite location to purchase silver rings at a good price! On my last visit, Nelson was super welcoming and helpful as I navigated the store! Abby finished my visit with wonderful customer service at the register! Can’t wait to visit again next... read full comment
February 2025
Outstanding service! Loved talking to Lina! She gave us personalized recommendations and totally curated our set. Super fun!
