Hansel Subaru is a community-oriented dealership in Santa Rosa, CA, dedicated to providing an exceptional car-buying experience. With a vast selection of new and used Subaru models, including the Outback, BRZ, Legacy, Forester, Impreza, WRX, and Crosstrek, the dealership strives to cater to the diverse needs of its customers. The service department at Hansel Subaru has earned praise for its friendly, professional, and efficient staff. Customers have highlighted the team's attention to detail, as they go above and beyond to ensure the vehicles are well-cared for. The service process is transparent, and the staff takes the time to explain every step, making the experience stress-free and comfortable for the customers. Hansel Subaru's commitment to excellence extends beyond the sales and service departments. The dealership is known for its honesty, integrity, and respect for its customers' time. Customers have expressed their satisfaction with the lack of unnecessary upselling or pressure, as the staff focuses on understanding their needs and finding the perfect vehicle to meet them. Overall, Hansel Subaru has established a reputation as a trusted and community-oriented dealership, providing a superior car-buying and service experience to its customers in Santa Rosa and the surrounding area.
Joe keep me informed at all times the status of my car.
August 2026
Brought my car in on my lunch, Jason was right there when I walked in. I was shuttled back to work quickly. While I was at work I got a text letting me know how the tune up was going then got a text that my Uber is on its way….Jason was super! This whole staff is amazing! They make it kinda fun:) love my Subaru crew!
November 2025
We want to thank Hansel Subaru and Joe Turgeon for the excellent service on the seat repair of our Subaru Acent. The recommendation on how to proceed with the repair and the completion of the repair resolved a safety concern for us. Thank you Hansel!
