Safeway, located at 1211 W College Ave, Santa Rosa, CA, is a spacious and well-stocked grocery store that offers a friendly shopping experience. Customers appreciate the wide variety of quality products, including fresh produce, meats, and an impressive deli featuring customizable party trays and a popular Chinese food hot bar. The bakery also stands out with delicious cakes and cupcakes. Many shoppers highlight the clean and organized layout of the store, making it easy to navigate. While some wish for self-checkout options and note that parking can be challenging, the store's amenities, including a Starbucks and a rewards program for great deals, enhance the overall experience. With new services like Grocery Delivery and DriveUp & Go™, Safeway caters to busy lifestyles, making it a top choice for grocery needs. Overall, this Safeway has earned a reputation as the best in the area, often preferred over other local grocery stores.
They're open late and we almost always get midnight ice cream
June 2026
I'm starting to like this store better then the other Safeway in Santa Rosa. Extremely organized and clean.
June 2026
I just love the customer service at this location. Casey is extremely polite, kind, and patient. He never has a negative attitude and demonstrates passion in what he does, which is serving others. He also remembers many customer's names. This is not very common. We're not just a number to him. Keep up the good service.
