Friedman’s Home Improvement Sonoma is a family-owned business that has been serving the community since 1946, now with four locations in Santa Rosa, Petaluma, Sonoma, and Ukiah. Known for its strong local roots, the store offers a wide selection of home improvement products, including hardware, tools, lumber, paint, plumbing, electric, landscaping, and garden supplies. Customers appreciate the great service and friendly staff, who are knowledgeable about their departments and often provide helpful ideas for DIY projects to make work more efficient, cheaper, and better. The store is praised for its fair prices, good sales, and price-matching policy, making it a preferred choice over larger chains like Lowe’s or Home Depot. Many customers find it convenient to shop in Sonoma, saving time and travel to other locations. The business operates seven days a week, offering resources and support whenever needed. With a commitment to sustainability and community involvement, Friedman’s Sonoma is recognized as a reliable, local alternative for home improvement needs, consistently earning high praise for its service, selection, and competitive prices.
I've been going here and other Friedman's as long as I can remember. Still better then any Home Depot. Amazing store atmosphere, deals, staff, and everything.
November 2023
Jacob is the smartest, kindest, most helpful person in the entire franchise
June 2023
Great service, friendly staff, and wide selection. I'm grateful I can pick up everything I need right here in Sonoma, saving me a drive all the way to SR or Petaluma. ?
