SCHEELS is an employee-owned company dedicated to providing the best retail experience for its customers. Spanning over 85 categories, the store offers a wide range of products, including hunting, fishing, camping, golfing, biking, fashion, and team sports, featuring world-class brands such as Nike, Under Armour, YETI, and Traager. Customers praise the store's great customer service, with helpful and knowledgeable staff members who go the extra mile to assist shoppers. The large, clean, and well-organized store is described as having a "really cool" atmosphere, with unique features like a giant aquarium, a working Ferris wheel, and a shooting range. While the store can be crowded at times, the overall shopping experience is highly appreciated, with customers highlighting the pleasure of seeing high-quality products not found in typical retail stores. The store's coffee shop and candy-roasted nuts are also mentioned as enjoyable additions to the shopping experience. SCHEELS' commitment to customer satisfaction is evident through its delivery and assembly services, which are praised for their efficiency, friendliness, and attention to detail.
Love this location, fully stocked!! Great energy:)
January 2026
Tons of stuff! Can easily make it a half-day of shopping. It's clean, organized, super friendly staff. Too expensive...even some of the items on sale... for my pocket book...but I still enjoyed seeing all that they carried. It's a huge place!
January 2026
I'm not a demographic but it's a nice place. Always dogs getting trained in tht store for some reason. Crowded.