New Balance is a locally owned and operated business with two locations on the Florida Suncoast, offering a huge selection of shoes for men, women, and kids since 2002. The store has been recognized multiple times as the best shoe store in Sarasota and Manatee County. Customers praise the exceptional service provided by the staff, including outstanding salespeople who ensure a proper fit and a pleasant shopping experience. Reviews highlight the knowledgeable and friendly assistance from employees like Julie, Kelvin, Andrew, Calvin, and Lauren, who take the time to address individual needs and provide valuable information. Many customers appreciate the high-tech fitting process and personalized recommendations, resulting in great comfort and satisfaction with their purchases. Overall, New Balance is highly recommended for its quality products and attentive service.