First Florida Financial
Mortgage Lenders
Hours:
13400 Sutton Park Drive South Ste 1502, Jacksonville FL 32224
Hours
About First Florida Financial
First Florida Financial is a lender that receives consistent praise for making the home buying and refinancing process smooth, fast, and understandable. Reviewers highlight the team's professionalism, knowledge, and responsiveness. The staff is noted for walking clients through every step, explaining all documents, and answering all questions without making anyone feel foolish. They are described as going above and beyond, handling everything with the client's best interests in mind.
Specific strengths include securing good interest rates, especially for self-employed clients or those previously denied elsewhere. The process is frequently cited as being faster and requiring less paperwork than other companies. The team helps clients close on homes quickly, provides clear payment options, and successfully assists with refinancing to lower rates. Customers report being very happy and satisfied, finding the representatives honest, reliable, and well-informed. The overall experience is deemed stress-free, leading to strong, heartfelt recommendations for this expert team.
Most Recent Reviews
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May 2026
Brandon is a great guy to work with. Great pricing & helps you understand the breakdown of costs between varying options. I've used them for two mortgages now & plan to in the future.
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July 2024
Brandon did not skip a beat on making mine and my wife’s life’s easier in a time of confusion and nervousness. Home hunting did not seem possible until he made his way into our lives. Thank you Brandon! 11 out of 10 recommended!
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May 2024
Lynn was amazing... she went to bat for my customer. She cared! Bottomline. She would not give up on my customer. As an agent, she worked with me and our customer. True TEAM PLAYER
More Comments(37)
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