Underwood Jewelers

Jewelry Stores, Watches
Hours: Underwood Jewelers, a well-established jewelry store since 1928, has built a strong reputation in the South for its commitment to quality and customer service. Located in Avondale, it offers a wide selection of luxury brands such as David Yurman, Lagos, and Forevermark Diamonds. The store is a proud member of the American Gem Society, ensuring ethical practices and a high standard of professionalism. Their staff is highly educated, with training from the Gemological Institute of America, making them knowledgeable about diamonds, gemstones, and jewelry design. Customers frequently praise the staff for their helpfulness and expertise. Elizabeth is described as knowledgeable, helpful, and full of great ideas, especially when selecting jewelry for family members. Lauren is highly recommended for her extensive knowledge of diamonds, gemstones, and designers; she is known for her friendly approach and excellent service. Kelli, at the Ponte Vedra location, impresses customers with her professionalism, attention to detail, and genuine care, often going above and beyond to help find the perfect piece. Underwood Jewelers also excels in custom jewelry design and repairs. Customers appreciate the fun and easy process of designing custom pieces, with options like 3D prints to make adjustments. Repairs are handled quickly and efficiently, often at a lower cost than other stores, with attentive service from representatives like Emalee. Overall, Underwood Jewelers is recognized for its quality, ethics, and exceptional customer care.

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1. Jacksonville, Florida