About The Apple Core (Mac • PC • Computer Repair • Sales • Lessons)
The Apple Core is a full-service computer repair, sales, and lessons center that opened in Sarasota in 2012. It is a knowledgeable, honest, and local shop. Customers describe their experiences as superb, professional, and the best, with service that is responsive, high quality, and prompt. The staff is helpful, welcoming, and persistent, with expertise that makes repairs and building custom computers a breeze. The business performs a wide range of services including iPhone, iPad, MacBook, and PC repairs, cracked screen repair, data recovery, virus removal, battery and LCD replacement, upgrades, data migrations, computer setups, and network setup. They also offer sales of custom-built computers, drones, and new devices, along with tech lessons. Reviews consistently highlight that the store goes above and beyond, rescuing customers from severe issues like viruses and security breaches that others cannot or will not fix. Customers report that the staff is trustworthy and that they avoid other repair services or big box stores because of this honest and knowledgeable care. Many state it is the only computer store they will go to, recommending it highly for any phone, computer, or PC need, assuring others they will have a great experience.
Glad I found this place. Nick performed a complicated job on my iPad to perfection! And he helped me to make the right decision that saved me hundreds of $$. Kudos to Apple Core!
June 2026
Nick and Neo were excellent. I will be back for additional services.
April 2026
Nick is amazing! He helped me fix my Macbook Pro and recover photos from my old macbook! He is very knowledgeable and easy to work with. You can tell he really cares about his work. Go see him for any tech needs!
