JCPenney is one of the nation's largest apparel and home furnishing retailers, providing customers with unparalleled style, quality, and value since 1902. The store in Davenport, Iowa, located within the NorthPark Mall, offers a wide range of products, including kids', men's, and women's apparel, footwear, jewelry, accessories, and more. Customers can also explore the new JCPenney Beauty concept for skincare, makeup, and beauty deals from big-name brands like Covergirl, e.l.f., and Black-owned brands through Thirteen Lune. The store is known for its affordability and product variety, catering to all age groups and genders. Shoppers can enjoy both in-store and curbside pickup services for added convenience. The staff is generally welcoming and helpful, though some customers have noted a lack of sales associates at times. The store's merchandise is praised for its quality and variety, ranging from fancy to modest options. While the overall shopping experience is positive, some areas for improvement include maintaining the restrooms and addressing the long-term closure of one of the ladies' fitting rooms. Nevertheless, JCPenney remains a popular destination for affordable and diverse shopping options within the Davenport community.