Ulta Beauty is the largest beauty retailer in the US, offering a wide selection of over 500 cosmetic, fragrance, body, skin, and hair care brands. Customers can shop popular American brands like Tarte, Fenty, and Clinique, as well as affordable options from Ulta Beauty Collection, NYX, and ELF. The store also features exclusive brands such as Live Tinted, Wyn Beauty, and Polite Society. Shoppers can receive expert advice from knowledgeable beauty advisors and take advantage of convenient services like store pickup and same-day delivery. The Salon at Ulta Beauty provides a range of hair, skin, makeup, and brow treatments. Reviewers praise the store's excellent customer service, reliable product authenticity, and helpful staff who assist in finding the right products for individual needs.