Once Upon A Child Winnipeg East is a place to shop for kids' clothes, toys, and baby needs. Many customers find great deals, good quality, and lots of selection, noting the fill-a-bag promotions and planned drops. The staff receives mixed reviews, described as both awesome and helpful or sometimes unfocused. The store is usually tidy, but some note products like shoes can be quite filthy. A common appreciation is the ability to sell items back. Some frustration exists over old sale signs not being honored. Overall, many recommend it and keep coming back for the prices.