The Red Wing store in Auburn Hills provides the Ultimate Fit Experience, focused on getting each customer into the perfect pair of work boots. The experience is engineered for the individual, with specialists building a tailored fit system for support, comfort, and safety. The store offers comprehensive after-purchase care, including complimentary oiling and lace replacement, plus access to shoe repairs. Reviews highlight great customer service and a great in-store experience. Staff members are described as incredibly informative, kind, knowledgeable, happy to help, and quick and honest with suggestions. They go above and beyond to help find the perfect or most well-fitting boots, answering questions and knowing each shoe inside and out. The service includes help with boots and footbeds or inserts, with a flexible approach to policies. The process takes into account nuances in foot shapes and sizes through measuring. While the shop itself could use some housekeeping, customers report good service and good boots, with many looking forward to returning for future needs like resoling.
Jordan helped us find some composite toe boots for my son and was very knowledgeable about the boots and what would work for my son. I ended up buying a pair for myself I was so impressed. Then I bought a wallet and another pair of boots for my other son!
November 2025
Great customer service. I would highly recommend going to the auburn hills store and see Jordan and cody for all your footwear needs. Jordan went above and beyond to help me find my boots and footbeds.
November 2025
Thank you Neil for helping me find the perfect pair of boots. Great in-store experience. He was happy to answer my questions and make sure I got the most well-fitting pair in the shop.
