Play It Again Sports in Southgate prides itself on excellent customer service and product awareness, with a friendly staff. The store provides customers with quality used and new sports equipment year after year. Approximately 50% of the store is used equipment, sold at around half the price of new. They also stock new equipment, with the same warranties and tags as the "big box" stores, allowing customers to trade in their used gear to effectively create their own discount and get the lowest price available. Customers appreciate the variety of new and used items, the helpful staff, and the reasonable prices, with some noting the store's rewards program as an added benefit.